Happy Go Lucky Cross-border business

Happy Go Lucky (HGL) is a consultancy helping brands expand into new global markets. They approached me to design and develop a new website that would serve as their global storefront and portfolio showcase.
With a background in the fashion industry, their goal was to reach beyond fashion and connect with broader business audiences in tech, retail, and e-commerce. Therefore the website needed to appear tasteful and sophisticated while also speaking to diverse industries like tech, retail, and e-commerce.

The challenges:

• Balancing an elegant design with corporate clarity

• Communicating a complex business model within seconds of landing on the site (targeting a time-poor business audience)

• Making the UX conversion-friendly and urging a visitor to connect

• Reflecting HGL’s positioning as both creative and business-driven.

I designed a lean, minimal layout with a split-page structure that balances clarity with a distinct visual identity. The website showcases HGL’s offering and case studies through a guided user journey, helping potential clients quickly identify how HGL can support their expansion into new markets.

On the technical side, the site includes:

• Four main pages: Home, About, Projects, and Contact

• Full localisation with English and Chinese versions

• CMS integration for easy content changes

• Personal account login functionality for potential clients

• Responsive design carefully translates the desired aesthetic from desktop to mobile