Lia x Lauren Jewellery brand

Lia x Lauren is a jewellery studio based in Switzerland, founded on the idea of pleasure, polarity, and play. Each piece explores dualities (gold and silver, feminine and masculine, sun and moon), approached with a balance of poetry and edge. The visual identity reflects this tension: two contrasting typefaces connected by a unifying X, an elegant colour palette paired with vivid imagery, and a clean, minimal layout that leaves room for bold details. Striking photography by Sebastian Mayer completes the narrative, using raw materials and rich, unexpected textures to heighten the brand’s sense of surreal tactility.

The website uses a deliberately minimal UI, allowing the brand’s unorthodox photography to take centre stage. On the homepage, dense, visually rich still life shots act like a provocation, a punch in the face, followed by an immediate release of a white background. Falling deeper into the site structure, a visitor enters a more intimate space, enveloped in a deep dark blue, as if finding themselves in a soft velvety chamber.

On the technical side, the website includes:

• Home, Mission & Production, Product grid, Product pages, Contact, Technical pages (Shipping, Terms, etc.)

• E-Commerce functionality

• custom JS and HTML/CSS adjustments